News Release

ELKHART — Thor Industries Senior Vice President of Global Innovation McKay Featherstone will speak this week on the “Rethinking A to B: The Experience In-Between” panel at the South by Southwest conference in Texas, commonly called SXSW.

McKay Featherstone

Featherstone will join other industry leaders from 1-2 p.m. Tuesday, March 14, in the conference’s Midwest House to share trends on recreation mobility and an exploration of the unconventional ways advanced vehicle tech allows travelers to enjoy the journey.

Featherstone was hired as senior vice president of global innovation in March of 2022 after leading innovation at Airstream, most recently as the vice president of product development and engineering. He currently leads business and product innovation activities from strategy to execution, including the next phase of Thor’s eMobility strategy.

SXSW is an annual conference and festival that takes place in Austin, Texas, and celebrates the convergence of tech, film and television, music, education, and culture. SXSW’s Midwest House is the Midwest’s experiential embassy to the conference. It is the place where global enterprise, government, entrepreneurs, philanthropists, musicians and others come together to try to defy Rustbelt expectations and create a collaborative vision for the region’s future.

Thor Industries is part of the Midwest House this year with the Thor Lounge. Visitors can learn more about how Thor is helping to lead the global recreational vehicle industry to a more sustainable future through award-winning innovation, commitment to environmental stewardship and focus on elevating the RV experience.

“Advancing innovation, sustainability and the overall RV experience is pivotal to our industry, and it is exciting to have the opportunity to speak about the important work our global innovation team is doing,” said Featherstone. “Being invited to discuss our innovation at such a well-regarded conference while hosting and educating visitors at the Thor Lounge is another step in moving the global RV industry forward.”