WARSAW — Thanks to thousands of supporters in the US and across the world, MudLOVE is honored to donate its one-millionth week of clean water through its partnership with Water for Good. Giving back is a cornerstone of MudLOVE’s mission; every bracelet or mug you purchase provides one week of clean water to someone in the Central African Republic.
While the average American uses up to 100 gallons of water a day, the average Central African only uses 5 gallons. Unfortunately, the reality is their water is often dirty and carries deadly diseases. Luke Wright, founder and CEO of MudLOVE, chose to make his new business a tool to creatively and thoughtfully disrupt this pattern of brokenness. He partnered with Water for Good, a local non-profit tackling water poverty in the Central African Republic. In the Central African Republic, the cost of providing one week of clean water for a week is only 10 cents, or $5 a year. Through Water for Good’s well maintenance strategy, the goal is that villages will receive water “for good.”
“When I started MudLOVE in 2009, I had no idea what it would become,” Wright says. “Thanks to God and the unwavering support of this community we were able to give over $450,000 to Water for Good in the last ten years equalling over 1,000,000 weeks of clean water. One bracelet at a time, one mug at a time, one week of water at a time, it’s ending a cycle of poverty and hopelessness in one of the poorest countries in the world. If you have a mug or bracelet at home, YOU made this happen. Thank you.”
What does one million weeks mean in practical terms? Olivia Lehman, associate director of development at Water for Good, explains in more depth, “Of the 4.6 million people living in CAR, many lack access to clean drinking water. Women are responsible for water collection and have an average round trip collection time of 7 hours. All this for water that can kill them. In fact, 115 people in Africa die every hour from diseases linked to contaminated water. 43% of those deaths are children under the age of five.”
Lehman goes on to say, “10 years ago, we launched a plan to reach every man, woman, and child by 2030. MudLOVE is making a deep impact on this goal and is saving thousands of lives in the process. We’ve enjoyed working hand in hand with MudLOVE and deeply appreciate the consistency and family aspect of our organization partnerships. Not only has their partnership been valuable to the people in the Central African Republic, but we’ve also enjoyed getting to know the people behind the mud.”
MudLOVE thanks everyone who has been a part of their journey for the past ten years. Your continued support is creating active change not only for those living in the Central African Republic but also for anyone wearing a MudLOVE bracelet. You can learn more about Water for Good and the water crisis in the Central African Republic by visiting their website: www.waterforgood.org. To purchase an inspirational bracelet or mug, visit MudLOVE’s website: www.mudlove.com.