FORT WAYNE — Since 1991, Vera Bradley’s annual outlet sale has offered its signature bags for a specially discounted price. Now, 25 years later, it’s set to bring in more than 60,000 fans from all over to Fort Wayne.
“It’s an experience like none other,” Theresa Palermo said, Chief Marketing Officer at Vera Bradley.
The spring sale will offer an assortment of its signature patterned bags, wallets and accessories, as well as its new leather and materials that’s giving the company’s brand a fresh new look. The company unveiled its new lines in the summer of 2015.
“All of the things that you would expect from the brand in terms of the cotton quilted product and a couple of a new exclusives, but also really taking a look at what are women wearing and how do we make sure that we’re bringing bags out for every occasion, from whether you’re going to work or whether you’re going to a more dressy occasion,” Palermo said.
Vera Bradley is putting a big emphasis on the community during this year’s sale, giving discounts for community partners, including teachers.
The outlet sale is April 13-17. Tickets are $5 per session for the first three days of its five day sale and no charge the final two days. To register, click here.