Yesterday NCAA and Turner Live Events announced additions to the impressive music lineup at the 2015 NCAA® March Madness® Music Festival™ in conjunction with the 2015 NCAA Men’s Final Four®. The free, three-day music festival will be held at White River State Park in Indianapolis, IN and is produced by Turner Live Events.

Grammy award-winning rock band Imagine Dragons will headline the AT&T Block Party on Friday, April 3 with fellow Grammy winners Weezer joining the day of performances. Imagine Dragons’ sophomore full LP, Smoke + Mirrors, was released in February and debuted at #1 on the Billboard 200.

Popular indie act Cold War Kids is also new to the roster and taking the stage Friday. The AT&T Block Party will be streamed live on Friday at 4:30 p.m. at Uverse.com/ATTBlockParty, on computer, mobile and tablet devices.

Chart-topping group Passion Pit has been added to the Coke Zero™ Countdown Concert on Saturday April 4.

ACM and CMA New Artist of the Year Nominee Cole Swindell will perform at the Capital One JamFest on Sunday, April 5. Other musical acts previously announced on the closing day of the festival include multi-platinum artists Zac Brown Band and Lady Antebellum and Grammy Award-winning country Star Kacey Musgraves.

For the first time ever, the 2015 NCAA March Madness Music Festival will also live stream this year’s concerts at http://www.ncaa.com/musicfest. This site will be updated leading up to the festival with the latest announcements and timing details. Fans can stay in the know by following @FinalFour and @MarchMadness on Twitter.

This is a non-ticketed event open to the public on a first-come basis. You can access the full schedule here: http://www.ncaa.com/musicfest

Turner Sports and CBS Sports will provide live coverage of all 67 games from the 2015 NCAA Division I Men’s Basketball Championship across four networks – TBS, CBS, TNT and truTV. For the second year in the event’s 77-year history, the 2015 NCAA Division I Men’s Basketball Championship National Semifinals will be presented live across three networks – TBS, TNT and truTV – to provide fans with a variety of viewing options for this marquee event. For the 34th consecutive year, CBS will broadcast the NCAA National Championship game in 2015.

“Our NCAA Corporate Champions AT&T, Coke Zero and Capital One have really brought a strong lineup to Indianapolis for the March Madness Music Festival as the lineups offer fans a wide range of musical talent this year,” said Keith Martin, NCAA managing director of marketing and broadcast alliances.  “We encourage people to get to the park early to scout out the spot they want since the concert is free and as they have to go through security and safety procedures to enter the park.  We anticipate good crowds all weekend.”

Fans are encouraged to review security procedures for entering the March Madness Music Festival at White River State Park.