A look at the Webb’s Family Pharmacy sign in Rochester. The sign was awarded the 2021 NCPA Innovation Center Excellence Award for Best External Sign. Photo provided.

News Release

ALEXANDRIA, Va. — The National Community Pharmacists Association is pleased to announce that Webb’s Family Pharmacy in Rochester has earned the 2021 NCPA Innovation Center Excellence Award for Best External Sign.

This is the fourth year of the NICE Awards competition, which was created to recognize pharmacies for their efforts to enhance their value, promote their services and better serve their communities. The NICE Awards are sponsored by QS/1.

“Congratulations to Webb’s Family Pharmacy for earning the NICE Award for Best Exterior Sign,” said Kurt Proctor, PhD, RPh, president of the NCPA Innovation Center. “The NICE Awards spotlight the best of community pharmacy branding and marketing – the innovations and redesigns that have made promotions more effective and patients’ experiences more rewarding. Webb’s Family Pharmacy did a great job in designing an attractive, eye-catching sign so existing and potential new patients approaching the store can instantly recognize it as a full-service pharmacy.”

Harry Webb, owner of Webb’s Family Pharmacy, says the facade of its Rochester location has undergone a complete renovation in recent years (Webb owns three pharmacies in northern Indiana), with an exterior pharmacy sign being the finishing touch. Webb consulted with NCPA’s Senior Director of Store Operations and Marketing, Gabe Trahan, to get some ideas.

“The concept for the arrow came from looking at a lot of old historic signs. I wanted something that had a bit of a retro design,” Webb says. Even though the pharmacy is something of a local landmark, if new residents are driving by and the sign is cluttered or difficult to read from a distance, those are potential lost customers.

Webb says he had been interested in doing the renovations for several years. He received a store preservation grant from the state of Indiana to help defray some of the expense. “Having things look fresh and clean really makes a difference,” he said.