WARSAW — Nearly 100 non-profit executives nationwide attended 212 Media Studios’ free webinar on year-end campaigns on Aug. 17.
After planning several workshops for local non-profits earlier this year, 212 moved its events online to accommodate COVID-19 restrictions and expanded the invitee list.
“We want to make these webinars open to as many people and organizations as possible because this time of year is critical for non-profits as they seek funding for next year,” said 212 Managing Partner David Phelps. “We’ve helped many organizations plan fundraising campaigns, both locally and nationally, and now we’re sharing our key tips through these webinars.”
Because approximately 30% of all charitable donations are made in December, creating a powerful year-end campaign is crucial for non-profits. During 212’s webinar, leaders learned about reaching donors through audience segmentation, storytelling and website optimization.
“Year-end campaigns can be very intimidating if you don’t have a strategic plan that resonates with donors and motivates them to give,” said Non-Profit Inbound Marketing Specialist Julia Koorey. “We’ve spent years perfecting some of the tactics covered in this webinar, and we’re eager to see how attendees put that information to good use.”