FORT WAYNE —On Friday, January 10, Girl Scouts of Northern Indiana-Michiana (GSNI-M) and Girl Scouts of the USA (GSUSA) will launch the 2020 Girl Scout Cookie season, when Girl Scouts across the United States become entrepreneurs as they earn money to power their own leadership opportunities and adventures. This season, Girl Scouts is announcing a sweet new way to celebrate young female leaders: refreshed packaging that reflects the amazing experiences that cookie earnings make possible for girls.

The Girl Scout Cookie Program teaches girls about entrepreneurship as they have fun learning essential skills like money management, public speaking and decision making, which set them up for a lifetime of success. Nine in ten Girl Scouts say the cookie program has built their entrepreneurship skills and their interest in pursuing entrepreneurship as a career path—so every cookie purchase is an investment in the world-changing business leaders of tomorrow. What’s more, each purchase stays local to fund empowering experiences and leadership opportunities for girls in communities across the United States.

GSUSA’s refreshed cookie packaging continues to emphasize what the cookie program is all about, and the updated images feature current Girl Scouts taking part in a diverse range of experiences available to members—from camping and canoeing, to exploring space science and designing robots, to taking action to improve their communities.

The important business and financial literacy skills that girls learn through the program are proved to build their leadership skills and position them for success in the future. When you purchase cookies, you are helping girls power their Girl Scout experience and you’re supporting female entrepreneurs.

Girl Scout cookies can only be purchased from a registered Girl Scout. To find Girl Scouts selling cookies near you, visit www.gsnim.org or use the official Girl Scout Cookie Finder app, free on iOS and Android devices.