WARSAW — WishBone Medical has announced the signing of a global distribution agreement with Optimal, which the company predicted will lead to new widespread distribution opportunities to reach children with orthopedic issues everywhere.

Nick Deeter

This distribution agreement will open access to thousands of channel partner sales associates and allow delivery of WishBone Medical’s single-use, sterile packed, complete procedure kits to surgeons that care for children in thousands of hospitals and ambulatory surgical centers anywhere in the world, next day, said a news release from Wishbone Medical, which has headquarters in Warsaw.

Optimal’s well-established Master Distribution program is partnered with all of the national distributors across the country and can reach virtually all surgeons in the pediatric orthopedics industry — a global market worth $2.5 billion. Additionally, Optimal’s Government Services program will provide direct access to Veteran Administration (VA) Medical Centers and Department of Defense (DoD) Military Treatment Facilities around the world, as well as Indian Health Service (IHS) Hospitals across the U.S.

“This is a huge day for surgeons who have not been able to gain access to pediatric orthopedic implants. The collaboration between WishBone Medical and Optimal creates a phenomenal network and outreach to the pediatric patient and their caregivers that has been needed for a long, long time,” said Nick Deeter, WishBone Medical’s Founder and CEO.

“Anatomically appropriate implants for children are limited to a small number of pediatric orthopedic hospitals because of the old distribution model of using reusable commodity instruments and implants, which leaves 95% of pediatric patients to be treated with FDA off-label implants,” said Deeter.

The WishBone Medical business model of sterile packed procedure kits, along with Optimal’s logistics capabilities, will bypass these obstacles and make it possible to help ALL kids with orthopedic issues, according to  Deeter.

“Beyond the expansion to more than 40,000 annual births of children at military-based hospitals, the WishBone team is ecstatic about the sizable opportunity to provide orthopedic solutions for U.S. Veterans who can benefit from our Kids of All Ages configurations,” Deeter said.

“Using WishBone products in adults just means we won’t drill holes or put screws where their growth plates used to be. Children and Veterans represent two groups that we are honored to help,” said Manny Losdada, CEO & President of Optimal/MedPro Associates.

“The combined collaboration, focus and teamwork from two industry-leading sales teams will allow us to maximize our efforts to help children around the world,” said Wishbone Medical Chief Revenue Officer Kevin Blue.

“In my 30 years in this industry, I have never witnessed an event so impactful. This opportunity is truly unprecedented and will prove to be a paradigm shift not only in pediatric solutions – but for the orthopedic industry,” Blue said.