WARSAW — Belle Tire is opening a new tire and auto service store in Warsaw.

Many people are probably asking themselves the same questions. Why does Warsaw need another tire store? And what’s different about Belle Tire?

“Funny, as we’ve been getting to know the people of Warsaw and doing events before our store opens, that’s been the number one question,” said John Hoggarth, manager at Belle Tire. “We’re going to have 10 service bays, which enable us to have a business model designed to get customers in, out and back on the road fast and affordable with same-day service and the lowest prices on well-known brand name tires.”

“From the day we were founded in 1922, we have worked to stay true to our family-focused values, to hire locally and to provide exceptional service to the communities we serve fast and affordably,” said Don Barnes III, president of Belle Tire. “We pride ourselves on being good neighbors and are thrilled to become a part of the Warsaw community.”

The company’s focus when opening a new location is to hire local and to immerse itself in the community to establish rapport and relationships between residents and employees. Since the opening of its first Indiana store in 2015, Belle Tire has created more than 200 jobs and has had an economic impact of nearly $46 million to the state.

“Belle Tire will be adding 20 jobs in Warsaw and will have a local economic impact of nearly $3 million in the first 12 months,” explained Ray Turner, Indiana Belle Tire director of retail operations. “In fact, some of our local staff has been hired and has been training in other stores in Indiana for the last two months to make sure we hit the ground running and give our very first customers the best experience possible.”

Belle Tire is committed to offering consumers a better choice for their automotive service and tire needs. Customers can expect to receive same-day auto services, such as tires, alignments, brakes and much more. Warsaw will be Belle Tire’s 101st store in the Midwest.

“The best part of working for Belle Tire is our commitment to the community and proving that we’re a good neighbor and not just another tire store,” added Hoggarth. “That’s why we’ve partnered with five local charities that give back to the community and help make Warsaw a great place to live.”

For each customer served from Saturday, Aug. 11, to Sunday, Oct. 13, Belle Tire will donate a percentage of its earnings back to the charities involved. Those charities include Animal Welfare League of Kosciusko County, Baker Youth Club, The Beaman Home, Combined Community Services and Kosciusko County EMA.

Belle Tire is set to host a grand opening for its Warsaw building, located at 1120 Lake City Highway, from 9:15 a.m. to 1:30 p.m. Saturday, Aug. 11. The event offers local officials and the community the opportunity to meet the Belle Tire team. Activities will kick off with a short program featuring Belle Tire executives, local officials and a ceremonial flag raising, in lieu of a ribbon cutting, by local Boy Scout Troop 715. Following the ceremony, the event will continue into the afternoon with family-friendly events including Touch-a-Truck with local public safety officials, free food and giveaways.