WARSAW—The Beaman Home received a $15,000 grant from the K21 Health Foundation in December 2017. The purpose of the grant is to improve the organization’s overall communication and marketing.
The grant will allow Beaman Home to complete three communication goals. This year focused on raising awareness of available services, the agency’s funding needs and a general re-branding of the organization. A billboard campaign in Beaman’s tri-county service area will raise awareness and remind citizens about the 24/7 Crisis Hotline. A re-branding plan for the organization will capture its recent growth and include an updated logo. Finally, a direct mail piece will be developed and sent to donor prospects throughout the service area in order to help identify new donors and assist in controlling costs.
Each objective of the grant funds will support local businesses. Eagle Outdoor Advertising will build and maintain the billboards, Allegra Marketing Print Mail will source the mailers and 212 Media Studios will rejuvenate The Beaman Home’s image.
The Beaman Home looks forward to improving its marketing and communication with this grant.
K21 Health Foundation exists for the benefit of Kosciusko County citizens to ensure health care services are provided and to advance prevention and healthy living. These missions are also a large part of what the Beaman Home does.