NEW YORK – Last night, Under Armour held it’s first-ever Collegiate Design and Innovation Showcase to celebrate 20 years of game-changing on-field design and innovation, and to preview new college football uniforms for the 2016-17 season.
Among the event were the unveiling of new uniforms for Wisconsin, Yale and Notre Dame, which the Irish will use in its Shamrock Series game Nov. 12 versus Army in San Antonio.
During a Q&A discussion lead by ESPN’s Hannah Storm with Under Armour’s Adam Clement, Senior Creative Director, Team Sports and Josh Rattet, VP of Team Sports Product, the Brand highlighted UA’s roots on the college football field and the innovative design and technologies that continue to drive UA forward in creating products that make all athletes better.
Jerian Grant of the Chicago Bulls and Minnesota Viking Stefon Diggs, were also in attendance and spoke about their experiences as a collegiate athlete and how that shaped their careers in the NBA and NFL, respectively. Diggs, a University of Maryland grad, has had close ties to Under Armour throughout his time in College Park, and noted how the Under Armour brand has been with him from his collegiate years to his professional years, consistently breaking the mold and providing him with what he needs to play his best game.
Grant, the current Summer League MVP, attended the University of Notre Dame and was one of the first athletes to play in the University’s Under Armour uniforms and footwear.
To celebrate Under Armour’s 20-year anniversary, also on display were some of the biggest and baddest moments in the brand’s college athletics history from 1996 through 2016, including the brand’s first compression top (1996), the evolution of Under Armour footwear, the brand’s first collegiate football uniforms spanning from the University of Maryland Pride to the unveil of the new football uniforms for Wisconsin, Yale and Notre Dame.