NEW YORK — The Minority Youth Matters Movement announces its intention to begin a national movement directed at NASCAR Motor Sports, its racing team owners and sponsors. The MYMM will launch a nationwide campaign in 14 cities and 17 locations throughout the United States on Sept. 20.
Cities include Chicago, Ill., Washington, D.C.; Harlem, N.Y.; Seattle, Wash.; Atlanta, Ga.; Miami, Fla.; Daytona Beach, Fla; Charlotte, N.C.; Memphis and Nashville, Tenn.; Dayton, Ohio; Kansas City, Kan.; Dallas, Texas; Waycross, Ga.;
its goal is to bring awareness to the American people and consumers around the world of the injustice and disregard to potential minority ownership within NASCAR. Its voice will be heard on every corporate sponsors’ doorstep questioning their inconsistencies in their missions to support diversity in sports. There will be 19 children holding MYMM Banners for 48 minutes at each of the 17 locations. This number represents the year NASCAR gave birth in America, 1948.
NASCAR has had 60-plus years to incorporate diversity in their sport and failed on numerous occasions. NASCAR earns a profit of $3.2 billion dollars annually, and not one penny goes into minority racing organizations. Where does diversity come into play? MYMM understands the corporate mission is to brand its product name that contribute to the success of NASCAR, but what is their corporate mission on diversity and inclusion?
Company brands and products have been being pourchased by minority groups for decades throughout the world. THese results are itemized and publicized in quarterly reports showing earnings for companies. MYMM feels it is time to tell the world and educate the world on the lack of diversity and inclusion in NASCAR. It is time to boycott those brands who continue to contribute to the NASCAR legacy and not to the youth whom they seem to have forgotten as the consumers who make up to 50 percent of earnings, states Tarrance Cox III, with MYMM.
Cox and others have reached out to NASCAR on several occasions to propose a diversity program that would increase opportunities for the minority community to engage with NASCAR. Not only did NASCAR refuse to involve itself in the program, they would not hold a meeting with minority leadership to discuss diversity.
MYMM will protest any corporation who decides to become the title sponsor for the NASCAR CUP series. It will protest at every branch of an organization beginning with the headquarters. Additionally, MYMM will encourage the American consumers to boycott the sponsor’s goods and services.
Let it be clear to NASCAR, sponsors, and corporate America. This movement will not stop or be delayed. It will continue until it spreads across the globe and catches the attention and hearts of millions of viewers and consumers who invest their time and dollars into NASCAR. MYMM encourages people to take note and engage immediately to avoid future protest engagements that have already been designed and scheduled with community leaders across the nation. MYMM wants the public to see how quickly people react to this concern. Think about the positive impact as well as the increased market share of the NASCAR fan base when you do engage.