NORTH WEBSTER — Updentity, a digital marketing firm located in North Webster announced the launch of its annual Bashpole Grant, a grant program for 501(c)(3) charities for non-profit promotion, valued at up to $366,000 in the aggregate.

The Bashpole Grant was created to help raise awareness and promote non-profits and their missions. The Bashpole Grant Program officially began accepting applications Aug. 15.

Updentity is providing Google Ad Grants administration services at no cost for charities. The average value of each award is up to $122,000 per year which is the combination of Updentity’s administrative services, valued at up to $2,000, with a grant valued at up to $120,000 from Google, per year.

Up to three non-profits who are working to better the world on a local or national level will be awarded. Qualified applicants also receive a 30 percent discount on other Updentity services. There is no fee to apply, and applications are being accepted from Aug. 15 until Sept. 15 at www.bashpolegrant.com. Winners will be announced by Sept. 30.

According to Benjamin Ashpole, founder and CEO of Updentity, “We’re committed to helping non-profits spread the word about the good they are doing in the world. We want to help them reach more people and to have the opportunity to tell their story. Our intent is to leverage our experience in marketing and advertising to spread the word. We believe it is more valuable than small cash donations.”

The Bashpole grant may be used to increase newsletter signups, promote fundraisers and events, recruit volunteers, and increase online visibility to individuals who might not otherwise know their non-profit exists. Grants have been awarded to non-profits whose outreach extends from local communities, to national constituents, to international supporters.

Some restrictions apply. Visit the website at www.bashpolegrant.com for a complete list of terms and conditions.