By GRAIG LUBSEN
Communications & Marketing Director, Indiana Office of Technology
The State of Indiana announced the launch of the revamped IN.gov and my.IN.gov. The revised site is geared toward mobile users and offers a new feature that enables users to personalize content via my.IN.gov.
Users are staying longer at the IN.gov site, averaging more than 10 minutes per visit, up 52.6 percent over 2013-2014. To meet the growing demand, website designers have created a portal enabling citizens to find information more quickly and easily. The key changes include an improved search functionality, simplified site navigation, and more information on the homepage determined by an analysis of user patterns.
The search function has been adapted to include webpages, online services, news and events, state employees and forms. Results begin populating immediately and users can shift among categories to easily find information. Search results can be refined by the category portal, such as “Business and Agriculture” or “Residents,” or by agency.
Refinements were made to the my.IN.gov portal to improve the dashboard functionality and create a unique experience with an emphasis on personalization, automation and hyper-localized content.
Other new additions to MIG include the Travel Advisory, which lists the travel status in each county. This is one of the most accessed sites during times of severe weather. Now users with a MIG account can select counties in which they have interest and receive automated email notifications when any chosen county has a change in status.
GovDelivery, the state’s enterprise email notification and text message system, has been incorporated into MIG so all users’ email subscriptions are displayed in one location. Users can manage subscriptions and are supplied with suggested email subscription topics determined by the relevancy of their MIG content. Currently, there are 2.9 million unique users of subscriptions.IN.gov.
Adding local content to MIG was a priority. A map layer, for example, shows where police have located methamphetamine production. Meth production is a growing problem and one that leaves health and environmental concerns in its wake. It also leaves new homeowners with clean-up costs. The map alerts people to potential hazardous areas near their homes or at addresses of properties they are considering purchasing. Local school data is included in a searchable chart. Statistics include the average of each county’s school grades, grades by school corporation and individual school grades. Graduation rates for individual schools, school corporations and private schools are also accessible.
In addition to the IN History photo gallery, a rotating display of images tied to the current month, a new monthly video will be produced showcasing a unique historical fact. The month of May highlights how Ray Harroun, winner of the first Indianapolis 500, invented the rear-view mirror.
The site was developed by the Indiana Office of Technology and Indiana Interactive.
IN.gov Quick Facts:
- Five million unique visitors per month.
- 40 percent of site visitors are mobile users.
- More than 550 million page views since My 5, 2014.
- .gov consists of more than 55,000 webpages and more than 250 websites.
- More than 200 online services offered.
- Six million online transactions in 2014-2015.
- 32 million emails sent to users of http://subscriptions.IN.gov in past year.