Indianapolis – What do you get when you mix up a marketing genius that does video, a studio engineer that writes music, a pianist that had a successful solo career, and a cellist that does pretty much everything? The Piano Guys, a miraculous meeting of “guys” with the same intrinsic purpose – to make a positive impact in the lives of people all over the world through music videos.
It all started in a piano store in a little Southern Utah town called Saint George. Paul Anderson, the store’s owner, was looking for a new, unconventional way to market pianos. The name of the piano store? The Piano Guys.
The Piano Guys will appear live at Old National Centre in downtown Indianapolis on Monday, October 13 at 7:30 p.m. at Old National Centre. Tickets are on sale now.
Paul embarked upon a self-guided study of social marketing and started a YouTube channel and a Facebook page. He had seen videos “go viral” and was fascinated by this exponential phenomenon. He set out to engage potential customers with music videos that were entertaining and that showcased the pianos he had in his store.
In walked Jon Schmidt. Literally. Jon had built a career in solo piano performance and had a concert in the St. George area. He asked Paul if he could practice on one of the store’s pianos in preparation for his gig that night. Paul explained his idea to Jon and asked if he would be willing to be in a video promoting both the store and Jon’s music.
Enter Steven Sharp Nelson. When Steve was 15 years old he met Jon when they had shared the stage at a concert in which they were both performing. Steve started joining Jon at more and more of his concerts. Then came Al van der Beek. Al showed up on Steve’s doorstep to help when Steve was moving in just down the street. Al had heard Steve was a musician and he invited his new neighbor to his home where he housed a decked-out studio. Steve and Al began writing tunes together and discovered a supernatural songwriting partnership.
Meanwhile, back at the piano store, employee Tel Stewart, who started as a piano mover, was just completing a degree in videography. His videography and editing skills rounded out TPG’s beginnings and made it possible to include special effects like the “Steve clones” and lightsaber cello bows! Jeremy Crawford, who also worked at the store, was arguably the best and most fearless piano mover in the world, Without Jeremy, no one would have ever asked the question that we get so often, “How the heck did they get the piano up there?”
Our story is a miracle. We’re just a bunch of ordinary “guys” playing classically influenced instrumental music in videos that showcase incredible locations. And we’re doing well on YouTube? There are so many coincidences that the summation of each circumstance transcends “happenstance.” We do not take credit for our successes. We cannot. To do so would defy reason. We thank God, our families, and the people who have supported us by sharing our videos, purchasing our music, and encouraging us through comments and messages. Our mission will always be to produce music videos that inspire, uplift, and make the world a better place. If we can make a positive impact in even one person’s life it has all been worth it to us.
The Piano Guys will be playing the Old National Theatre at 7:30 p.m. on Monday, Oct. 13. Tickets on sale now. Reserve Seat Tickets: $49.50; $39.50; $29.50; $18.75 at www.oldnationalcentre.com.