Elkhart Pretzel Company Announces Walmart Deal
Ben’s Soft Pretzels announces the signing of a master lease agreement with Walmart Stores based in, Bentonville, Ark. This agreement will allow Ben’s Soft Pretzels to enter new and exciting markets in Indiana and throughout the United States.
Plans are in motion for multiple stores to open this year. The first to open will be stores in LaPorte, Columbia City and Angola, Ind. The locations will be owned and operated by franchise partners of Ben’s Soft Pretzels Franchising Corporation. This announcement comes after months of negotiating and will open the door for many Ben’s Soft Pretzel bakeries.
“We are very excited about the opportunity to bake Ben’s Soft Pretzel products in these wonderful markets. This new program opens the door for us to hire some really great people to serve great products, to really awesome customers,” explained, Brian Krider, partner at Ben’s Soft Pretzels.
“We have been planning this for a while and have made all of the arraignments to expand in this capacity. With the purchase and opening of our new distribution company, Live Large Distribution, located in Elkhart, Ben’s will be able to produce and deliver proprietary ingredients to our expanding store line up. We will be announcing more stores in the next several weeks once the franchise documents are signed,” noted Scott Jones, Partner at Ben’s Soft Pretzels.
Ben’s Soft Pretzels was founded by Scott Jones, Brian Krider and Ben Miller. Ben’s serves an Amish/Dutch inspired soft pretzel and other pretzel products for a great value.
Source: Ben’s Soft Pretzels LLC, Inside INdiana Business