From left are Joni Truex, Builders Association and WK Chamber Ambassador; Marah Grant, Belove; Jeremy Marsh, The Village at Winona; Silas Wright (child), Belove; Whitney Wright, owner of Belove; Luke Wright, owner of Belove; Becky Plummer, Staffmark and WK Chamber Ambassador; Joel Wihebrink, Wihebrink Landscape Management and WK Chamber board; Susan Grossman, Warsaw’s Secret Fitness and WK Chamber Ambassador; Gina Clevenger, Clevenger Insurance and WK Chamber board; and Renea Salyer, WK Chamber VP Member Relations. (Photo provided)

The Warsaw Kosciusko County Chamber of Commerce held a ribbon cutting for BeLove located at 804G Park Ave., Winona Lake, at The Village at Winona. BeLove is described as “the marriage of bel kai and MudLOVE.”

The cozy garage that is now the home of Belove started as the original MudLOVE. Specializing in handmade clay goods like pottery, bracelets and necklaces, MudLOVE eventually outgrew the garage and opened a flagship store in downtown Warsaw.

In the midst of growth, MudLOVE fell in love with a local online jewelry business, Bel Kai. She was lovely, fierce and created the most beautiful jewelry out of metal, paper and resin. Their love grew strong and they soon married, naturally merging two businesses into one. Luke (MudLOVE) and Whitney (Bel Kai) welcome you to Belove, two businesses with one purpose: be love.

Your money is in good hands at Belove:

• MudLOVE donates 20% of every sale to Water for Good which provides Central Africans with an essential life need: clean drinking water.
• Bel Kai donates 20% of every sale to a variety of organizations that focus on meeting the needs of women and children. Specifically, rescuing victims of the sex slave trade, finding forever homes for orphans and empowering the impoverished.

Belove is having a grand opening until 6 p.m. today, April 19.