One night while tucking his two young boys into bed, Scott Greene showed them a photo of 1,500 Lego people and asked them how many children die daily from lack of access to clean drinking water.

“We’ve known about and talked about the water crisis for maybe 6, 8 years and have done little things to help the cause,” Greene explains. “My oldest told me the number of kids who die daily is 4,000 and then looked at the picture again. I saw a light bulb go on when he realized how many children die from lack of water every day.”

It was from that small exchange that a big idea grew and, as of midnight Monday, an Internet campaign was launched to try to solve the world water crisis. Already, the campaign is going viral and capturing national attention.

The Greene family — Scott, formerly affiliated with Warsaw Community Church; wife Deanna, a Tippecanoe Valley High School graduate; Aaron, now 11 and a former Presby Preschool student; and Isaac, 7 — are former Warsaw residents. Deanna’s parents, Dennis and Linda Burch, still live in the Mentone area.

Scott tells StaceyPageOnline.com that Aaron and Isaac came up with the idea to build a wall of 4,000 Lego people to represent the number of children who die because of a water crisis. “By the next morning, they had drawn pictures of what it could look like and where they could take it,” he adds.

The reveal of the boys campaign comes just three weeks before Warner Brothers and Lego release the first ever Lego motion picture in theaters. On Monday, Aaron and Isaac released their own mini-movie to the world, making an appeal to kids and parents for help. They even have their own website (littlepeoplematter.com) and YouTube videos to bring awareness to the lack of clean drinking water in Sierra Leone, Africa, and they invite others to join them in providing a solution.

The brothers are seeking donations of Lego people to build the mobile display that they will take to schools, churches, mall, conferences and wherever else they can spread the word about their mission. “They hope other people will have the same ‘ah ha’ moment that they did as every Lego person will represent a real person,” Scott explains.

In addition to the donations of Lego people, the brothers are also seeking monetary donations with a goal to raise $6,000: the cost of drilling one well in Africa and maintaining it for one year. “We’ll let it runs its course and see where it goes,” Scott says, noting anything money raised over the initial goal will go toward drilling more clean wells. The boys have so far raised over $2,300.

Aaron and Isaac are also raising money for “Let Them Laugh Out Loud” (letthemlol.com), a not-for-profit organization that works to “empower people who are experiencing unjust suffering by providing them with basic resources.”

So far, Scott Greene says the exposure the campaign has raised has taken off better than they expected adding, “We’ve already heard from people in Kentucky, Colorado, Arizona … the power of social media.”

To learn more about Aaron and Issac’s campaign, or to donate, visit littlepeoplematter.com or email Scott Greene.