A new chocolate bar line by Endangered Species Chocolate is hitting grocery shelves this week and it’s the country’s first crème-filled chocolate bar that’s made with all natural and dairy-free ingredients.

Endangered Species Chocolate is introducing crème-filled bars at more than 1,500 Kroger stores across the country. The Indianapolis-based chocolate company’s newest 72 percent dark chocolate bars come in six flavors – almond butter crème, sea salt and lime crème, coconut crème, raspberry orange crème, blueberry vanilla crème and lavender mint crème.

“Health conscious consumers will be able to still enjoy the benefits of dark chocolate while experiencing a new decadent taste of crème filling,” said Whitney Bembenick, Endangered Species Chocolate’s research and development manager  who developed the flavorful crème-fillings. “Until now, no one has offered a crème-filled bar that is dairy-free with all natural, ethically traded ingredients that tastes as indulgent as it looks and sounds. It’s as close to a guilt free truffle as you can get.”

The new crème-filled bars are being introduced at Kroger and affiliated stores that feature a natural food section beginning this week. The bars will be launched nationally in March. Like all Endangered Species Chocolate products, the crème-filled bars combine ethically traded, sustainably grown chocolate and are gluten-free and vegan certified.

The new crème-filled bars mark the third time in the last 12 months that ESC has introduced new chocolate products into the market. In January 2013, the company introduced two new bars – 72 percent dark chocolate with sea salt and almonds, and 72 percent dark chocolate with cherry – and then for the holidays, two new seasonal flavors – 72 percent dark chocolate with vanilla chai and 72 percent dark chocolate with pumpkin spice and almonds.