MudLOVE, an artisan ceramics business based in Winona Lake, desires to influence change by remaining committed to their business model based on radical giving. At least 20 percent of all sales are donated to charity in order to improve lives in communities around the world.
For the next month, this Hoosier business is selling “peace” and “water” wristbands, and limited edition “Pump Water Not Bullets” T-shirts and stickers to raise awareness of recent conflict in Africa and help save lives. On these items, 50 percent will go directly to help address this crisis situation.
MudLOVE felt compelled to launch this campaign when, on March 25, a coalition of rebel groups effectively seized control of Bangui, the capital city of an already impoverished country, the Central African Republic. Homes and businesses have been looted, and people suffer from lack of medical supplies, food and clean water.
In the wake of fighting and looting, the United Nations pleads for international assistance as this becomes a humanitarian crisis, affecting 4.6 million people.
MudLOVE’s campaign aims to help ICDI address this crisis in Central Africa. The need is great. Rebels looted two main ICDI offices and stole specialized vehicles and supplies. In order to help ICDI get back to work, MudLOVE decided to launch this campaign and take their partnership with ICDI, and the meaning of LOVE to a deeper level.
All limited edition products are available on the MudLOVE website and awareness can be promoted through online blogs, Twitter, Instagram and Facebook.
Through the sale of customizable, ceramic wristbands MudLOVE has already donated over $100,000 to Integrated Community Development International, an Indiana-based non-profit organization that drills and maintains wells for clean water in the Central African Republic.
Todate, ICDI provides clean water to over 500,000 people in Africa. Uniquely, ICDI accomplishes all of this with highly trained, local African staff.
MudLOVE currently has two studio locations for production and retail in Indiana: Winona Lake and downtown Warsaw. They have been able to influence thousands of people to promote change through their ceramic products and lifestyle, as well as help entire communities in the Central African Republic through their 20 percent giving.
Founded in 2004, ICDI works collaboratively, in long-term partnership, with communities in Central Africa, empowering people with sustainable access to clean water, transformational sanitation principles, and improved agricultural resources. ICDI is a faith-based, non-profit organization based in Warsaw, Indiana. To date, ICDI has drilled over 400 new wells and provides regular well maintenance to over 1000 wells, serving 500,000 people in the Central African Republic.