One year after hosting the Super Bowl, Indianapolis will again have connections to the event. Three companies based in the city will play major roles in the days leading up to Sunday’s game in New Orleans.
MainGate Chief Executive Officer Dave Moroknek says running retail and merchandise locations in the National Football League’s partner hotels last year led to the “huge opportunity” to do the same inside the stadium this year. Moroknek and Sport Graphics Inc. founder Frank Hancock discussed their deals on a recent edition of Inside INdiana Business Television.
Moroknek says the opportunity to run the merchandising operations in Indianapolis in 2012 was paramount to this year’s deal. The company says this is the first time in more than 20 years the NFL has changed merchandise vendors in the stadium.
Indianapolis-based Sport Graphics will be providing Super Bowl signage inside and outside the arena. Hancock says the company began work on the project in March of 2012.
LIDS Sports Group is partnering with the NFL to sell officially-licensed merchandise throughout New Orleans leading up to Sunday’s game. The retailer will be part of the primary 30,000 square-foot NFL SHOP and manage stores in other locations, including the French Quarter.
Source: Inside INdiana Business